Edgewater Growth Capital Partners IV, L.P. is pleased to announce its portfolio company Deerfield Pharma Services Holdings, LLC (“Deerfield”) has acquired Embedded, a New Jersey-based healthcare marketing and advertising firm. The acquisition will unite a trio of acclaimed healthcare and life science agencies—Deerfield Agency, Verge Scientific Communications and Embedded—under the new brand Deerfield Group.

Founded in 2020, Embedded is a specialist team focused on extracting simple brand solutions for leading pharma, medical device and biotech companies to deliver insight-driven brand strategy, planning, and creative. Dominic Viola and Trevor Fusaro MSPH, partners and owners of Embedded, will join the senior leadership team of Deerfield Group as President of Integrated Marketing and Chief Strategy Officer, respectively.

Deerfield Group is a full-service, integrated marketing, advertising and communications agency focused on crafting stories that matter and bridging meaningful connections to improve human health. With services spanning omnichannel marketing, insights, creative, digital, media, print, public relations and analytics, Deerfield is a true Agency of Brand®, purpose-built to scale with healthcare companies and brands, whether providing expert consultation, strategic execution, or serving as agency of record. Deerfield Group services are rooted in the science of storytelling and powered by technology to ensure a focused strategy, optimized execution, and tangible outcomes. The company’s team of industry leaders and specialists have deep experience working at every stage of a brand’s life cycle to partner with executives and marketers to effectively market and deliver products to the patients who need them. Learn more at http://www.deerfieldagency.com. Deerfield is actively targeting acquisitions to complement and expand its service offering.